22 - 30 October
In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. The biggest design event in Northern Europe presents work and ideas of more than 2600 designers to more than 350,000 visitors from home and abroad. In more than 110 locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities. Although during the event every imaginable discipline and aspect of design is on offer, the emphasis is on experiment, innovation and cross-overs. Exceptional attention each year goes to work and development of young talents.
in 2022, we joined the Embassy of Health pavilion with the 'Data Donor Club', an interactive stand where we invited visitors to share their personal data for the good cause of improving preventive healthcare in the Netherlands. They could define the sharing conditions themselves (what type of data they agree to share, with whom, where etc...). Via the Data Donor Club, we presented our proof-concept for a Data Exchange, a new type of interconnection platform for sharing data in a safe and controlled environment.
In the end, more than 1.300 visitors agreed to donate their data. Watch the video below to see how the installation looked like and play the Data eXchange Simulator online if you'd like to understand how a Data Exchange works.