November 1, 2022
We are happy to announce the launch of a new Internet Exchange in Thailand, AMS-IX Bangkok, as part of our strategy to implement IXs in various key locations in Asia. This new IX will be built and operated in collaboration with HGC Global Communications Limited (HGC), a fully-fledged ICT service provider and network operator with extensive global coverage, and International Gateway Company Limited (IGC), a neutral regional telecommunication and network service provider.
Thailand is a fast developing and important Asian Internet hub and one of the prime locations where Internet companies exchange Internet traffic besides Singapore and Hong Kong. The new Internet Exchange located at Bangkok, which is the hub and gateway of the Greater Mekong Subregion (GMS), will improve the quality of Internet connections of companies such as content providers, gaming, OTTs, cloud service providers and internet service providers and aims to build a thriving digital community.
Customers connected to the new Internet Exchange will benefit from lower operation costs and enhanced connectivity and redundancy as well as lower latency. Nearly 250 million eyeballs in this subcontinent of GMS including Cambodia, Myanmar, Laos, Vietnam, and Thailand can now enjoy an uplifted online experience.
By adding another IXP, HGC and AMS-IX, with the support of IGC, have further increased their global footprint and improved the connectivity in Asia. Next to Bangkok, HGC also partners with AMS-IX in Singapore, Hong Kong, Bay Area and Chicago. HGC will continue to serve as a commercial partner and marketing arm for AMS-IX Bangkok, while IGC provides IX infrastructure, network, and operation in Bangkok. AMS-IX, with their expertise on peering and network monitoring, will give technical support and has operational management of the exchange.
From left to right: Chirawat Mahawat (HGC), Onno Bos (AMS-IX), Pichit Satapattayanont (IGC).
“Being an early entrant into the Thailand market, we feel honored to gain penetration into the Greater Mekong Subregion with our renowned partner - AMS-IX. This is a rite of passage for the enhancement of the HGC edgeX brand to be positioned as a premium leader in engaging the internet exchange business to contribute to a better interconnection ecosystem which is dependent on the fast development of digital transformation. We hope to have promoted access to a digitalized world by localizing traffic in this growing market.”
“Bangkok is strategically located at the heart of Southeast Asia which makes it ideal as an international hub for exchanging Internet traffic and a perfect location as a gateway to the GMS. There are over 54 million Internet users in Thailand, representing 80 percent of the population, and this number is still rising rapidly. As AMS-IX we’re happy to collaborate with our partners, HGC and IGC, to bring fruit to our mission of increasing the quality of the Internet worldwide by developing and building Internet Exchanges.”
“With reference to the announcement from the Thai government on being ASEAN DIGITAL HUB, we are delighted to be part of the introduction of AMS-IX to Thailand which will foster to achieve such digital transformation policy. The customers will experience better Internet services in term of lower latency, better accessibility to more variety of contents. By having AMS-IX operating in Thailand, together with IGC’s IX and network infrastructure in Thailand, it will be a key magnet to strengthen the Thai government policy. Certainly, the digital ecosystem, such as content providers, OTT, ISP and end users will gain much better service experiences and encouraging their sustainable eyeballs.”