An AMS-IX Story
AMS-IX
Novoserve is a fast-growing Infrastructure as a service provider that has big international ambitions. Peering is at the core of their network strategy as it brings them control, low latency, and optimal value for money.
Novoserve is one of the largest IaaS providers of the Netherlands. The company hosts a server park of about 8000 servers, hosted at over a dozen PoPs in the Netherlands, US and APAC. Next to an impressive server park, Novoserve also has one of the largest networks in the Netherlands with over 12 Tbit/s of network capacity. The combination of network and infrastructure scale gives them an edge to deliver on their mission of bringing the best network and Infrastructure-as-a-Service solutions to their customers.
“Peering has three advantages over IP-transit, namely quality, control and cost. In general, compared to transit, latency is lower when you exchange traffic via peering. Peering gives us also more control over network traffic and enables us to make changes and give clients assurances over their Internet quality. And last, peering makes your connectivity more cost-effective and comes with a better price per Mbit. I’d say a peering connection saves us half the cost for our connectivity.”
Novoserve has been peering at the AMS-IX platform for a long time as the Internet exchange provides a key function in their strategy.
“AMS-IX is the first platform to go to as it is the largest in the Dutch market with a very rich ecosystem of almost 900 connections. The Internet Exchange has a track record of nearly 30 years and is a trusted, reliable partner”, says Ariens. "Especially customers like gaming companies that require low latency benefit enormously from the high-quality traffic from peering. AMS-IX is developing too, and this is also of benefit for Novoserve. We’re happy to see that AMS-IX is investing in its platform, like the introduction of new switches that are capable of handling 400G ports. This will enable us, in turn, to exchange traffic in an even more cost-effective way which will benefit our customers and value proposition.”
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