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AMS-IX: interest in peering by web 2.0 companies set to peak in coming months

31 March 2008

Amsterdam, 31 March 2008 - AMS-IX, one of the world's largest Internet exchanges, has seen a growing interest in peering by web 2.0 companies. Realising the need for a first-rate service, these new media companies are increasingly looking at Internet exchanges worldwide in order to improve their infrastructure and thus the user experience.

Peering is a cost neutral arrangement between two IP networks to exchange Internet traffic in order to reduce costs and provide more direct routing of that traffic. Even traditional Internet service providers are changing their attitude towards parties offering content peering. They feel user experience needs to improve in order for acces network companies to better service their clients. The high volume of unique visitors to web 2.0-enabled websites justifies a better way to regulate content exchange by peering via an Internet exchange.

The Netherlands, and particularly Amsterdam, is playing a key role in this new movement. AMS-IX has seen a surge in requests for peering options from websites with web 2.0 capabilities.

'Web 2.0 companies are starting to realise that a well-designed infrastructure is critical to user experience, which in essence is key to their success', said Job Witteman, AMS-IX CEO. 'Peering is a good way to ensure fast delivery of content to users visiting and using a site. We foresee a growing need for peering via an Internet Exchange in the coming months as websites will be focused on the enhanced servicing of their user base.'

AMS-IX supports this development by sponsoring the Next Web Conference . The Next Web Conference is the European conference for industry thought-leaders, leading web-companies, innovative startups, visionaries and real Web savvies. The third edition of the Next Web will be held in Amsterdam on 3 and 4 April.

Patrick de Laive, The Next Web comments: 'Social internet applications are growing super fast and a lot of companies have trouble keeping their service up to speed under these hyper growth circumstances. A good and solid infrastructure is becoming more and more important these days in order to provide a good service and build an Internet business. The web has only been in existence for about 5000 days. People might not want to believe it, but we're only standing at the beginning. We'll see a lot of changes in the near future, at an even higher pace than we can imagine.'

In the last few years AMS-IX has seen continuous growth. Currently AMS-IX has 300 connected members on 503 ports. In order to keep the upward line, AMS-IX is constantly expanding and upgrading its platform.

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About AMS-IX

AMS-IX (Amsterdam Internet Exchange) is a neutral and independent not-for-profit Internet exchange providing services since the early 1990's. AMS-IX is one of the largest Internet hubs worldwide, where over 280 Internet related parties come together to exchange Internet traffic amongst them. The AMS-IX platform provides high quality, non-blocking professional peering services for all types of IP traffic whether regular data, video or VoIP. AMS-IX additionally hosts the first mobile peering points worldwide, the Global GPRS Roaming Exchange (GRX) and the Mobile Data Exchange (MDX), as well as solutions for broadcasting with the multicast peering service. (www.ams-ix.net)

For further press information of photo material, please contact Ilona de Bok at LEWIS, Global Public Relations:

Tel: +31 (0)40 235 46 00
E-mail: ilonadb@lewispr.com
http://www.lewispr.com

For more information about AMS-IX, please contact Cara Mascini:

Tel: 0031 (0)20 305 89 95
E-mail: cara.mascini@ams-ix.net
http://www.ams-ix.net